Corporate media center for a car importer company

A corporate media center is an important tool for coordinated operations, especially when it comes to companies with dozens of distributed teams. One of the largest car importers in Ukraine approached us with a request to create such a portal.

The client’s marketing structure includes dedicated marketing teams within each sub-brand represented in its product portfolio. All specialists are geographically distributed, working in different cities and dealership centers, yet they operate from a single pool of marketing data. Therefore, information exchange between them must be aligned and well-coordinated.

Objective:

To create a corporate portal for efficient and convenient information exchange between geographically distributed marketing teams across dealership centers throughout Ukraine.

Key challenges:

• Lack of a single secure access point to a hub where working documents, news, colleague contacts, and other essential data are stored;
• Difficulties in exchanging marketing materials between geographically distributed marketing teams;
• Fragmented information storage, which complicates communication between specialists and the execution of marketing strategies.

Solution by MODUS X

After analyzing the needs and requirements of the client’s marketing teams, MODUS X specialists proposed Microsoft SharePoint as the target solution for managing corporate information.

This ECM platform enables:

• uploading, updating, and storing data;
• managing corporate content;
• providing guest access to specialists without the need to purchase separate licenses for each team member.

Microsoft 365 E3 licenses with different access levels were used to implement the project.

At the client’s request, MODUS X specialists designed and customized the following functional modules:

• Marketing document library. All materials are structured by categories, subcategories, brands, and sub-brands. Administrators with extended permissions can upload documents, share them with the team, edit, update, and manage them.

• Custom interactive map of dealership centers, built using React and SPFx. It includes links to external websites of regional dealerships and contact details of responsible managers for each location, which can be easily edited and updated.

• News module to keep employees informed about important corporate updates, events, and announcements.

• Organizational structure module with team member profiles and their contact details

Users with guest access can log into the portal via web browsers on their personal devices in view-only mode. The SharePoint administrator manages access rights and can onboard new team members when needed. All content operations are logged to track changes and ensure data accuracy.

After deployment, MODUS X specialists also conducted training sessions to enable the client’s users to fully leverage the portal’s capabilities, quickly find the required information, and work efficiently with materials.
As a result of the implementation, the company received a полноценний internal media center that improves operational efficiency and collaboration across teams.